Email marketing

Choosing a tool

Turn your business needs into a shortlist and an evaluation brief.

Moving an existing list

Check fields, subscription status and the cutover before moving.

Sending your first issue

Check the audience, content and test workflow before sending.

Costs

Email marketing costs for 500, 1,000 and 5,000 subscribers

Compare verified MailerLite annual prices, Kit’s free allowance and Brevo’s required capacity for four newsletters per month.

Alternatives

MailerLite alternatives: choose by the reason you are switching

A focused shortlist of Kit and Brevo, with reasons to switch, reasons to stay and a migration worksheet.

Alternatives

Kit alternatives for small businesses: MailerLite or Brevo?

Compare alternatives to Kit around business newsletters, customer records, workflow testing and switching costs.

Reviews

Brevo user experiences: what reviews do and do not show

An attributed look at Brevo praise, reported limitations and pricing confusion, with practical questions for your own trial.

Comparisons

Kit vs Brevo: newsletters or daily customer emails?

Compare Kit and Brevo for a growing newsletter, small customer updates and time-sensitive campaigns.

Comparisons

MailerLite vs Kit: which fits your newsletter?

Compare audience limits, newsletter workloads and upgrade decisions for MailerLite and Kit.

Comparisons

MailerLite vs Brevo: monthly limits or daily caps?

Compare MailerLite and Brevo using real newsletter schedules, daily send limits and list growth scenarios.

Getting started

How to read email software reviews before choosing a tool

Check the plan, evidence and business use case behind a software recommendation, with a practical five-step review worksheet.

Getting started

Choose email software by the job your business needs done

Three practical briefs for a freelance service business, a creator newsletter and a small online shop, with a clear route to comparison and testing.

Getting started

Email marketing migration checklist: move the workflow, not just the list

Plan a newsletter migration with a field map, subscription-status checks, test imports, a cutover and a rollback decision.

Getting started

First newsletter checklist: what to check before you press send

A practical pre-send checklist covering recipients, sender identity, campaign content, functional testing and scheduling.

Getting started

Email marketing software selection checklist

A practical worksheet for comparing sending capacity, workflows, total cost and migration effort before choosing a newsletter tool.

Getting started

Business email vs newsletter software: do you need both?

Understand the jobs of Outlook or Gmail, a business email alias and newsletter tools before paying for another subscription.

Getting started

Free email marketing tools: choose by your workload

A practical shortlist of MailerLite, Brevo and Kit for freelancers, with a workload worksheet and upgrade checklist.