Your comparison worksheet
Download the blank worksheet (CSV)
No email address required. Open it in your spreadsheet app and keep your notes locally.
1. Write the job before choosing the product
Describe one real campaign: who receives it, when it must arrive, who builds it and what the reader should do next. For example: a freelancer sends a monthly service update to 600 subscribers, with a booking link and a two-message welcome sequence. Treat those figures as an example and substitute your own.
2. Count three separate limits
Record the number of stored contacts, the subscribed audience you will actually send to and the number of email deliveries. Then calculate your busiest day as well as your monthly total. For 600 subscribers and four campaigns, the baseline is 2,400 deliveries. Forty new subscribers receiving two welcome messages add 80. A monthly allowance alone does not establish whether the busiest day fits.
3. Separate requirements from preferences
Choose three must-haves, such as the integration that supplies customer records, a working signup form and a welcome sequence on the plan you can afford. List preferences separately, such as more template choices. A product that fails an essential workflow should not win because it has more optional features.
4. Run one repeatable trial
Use your own test addresses. Create a form, sign up, receive the welcome message, send a representative campaign, follow the main link and unsubscribe. Record the plan, date, time spent and any workaround. Verify that the unsubscribe status is preserved. A trial using a handful of addresses cannot establish a deliverability rate for your future audience.
5. Save the full quote
Record currency, billing period, audience and sending tier, initial payment, renewal amount and any required add-ons. Note which essential features are unavailable after a trial ends. Compare setup effort separately from subscription cost. A lower monthly equivalent may require an annual payment.
6. Check the exit route
Before moving a real list, inspect a small export and document how fields, segments and subscription status map to the destination. Identify forms, integrations and automations that need rebuilding. Decide who will check the cutover and when the old campaigns will stop.
7. Keep the decision record
For each must-have, mark verified, failed or still unknown and attach the relevant documentation or trial note. Resolve the unknowns that could block your campaign before committing. Write one sentence explaining the choice and one condition that would make you reconsider it. Our downloadable worksheet leaves product results blank for your own evaluation.
Sources and further reading
- MailerLite pricing
- Brevo plan documentation (source: https://help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans; provider link not active)
- Kit pricing (source: https://kit.com/pricing; provider link not active)
Plan terms can change. Confirm the current allowance and total price before subscribing.
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