WEPICKTOOLS — FIRST NEWSLETTER PRE-SEND CHECK Guide: https://wepicktools.com/email-marketing/first-newsletter-checklist/ Campaign: __________ Reviewer: __________ Date: __________ [ ] One clear reader action; destination link checked. [ ] Audience, exclusions and expected recipient count checked. [ ] Sender address, reply address and required authentication checked. [ ] Subject, preview text and placeholders reviewed. [ ] Mobile preview and plain-text content checked. [ ] Layout preview sent only to own test addresses. [ ] Functional test performed using the provider-supported workflow. [ ] Unsubscribe behaviour verified; a preview may not activate it. [ ] Final draft reviewed after all edits. [ ] Sending date, time zone, plan allowance and recipients reconfirmed. [ ] One person responsible for scheduling; no duplicate campaign planned. [ ] Delivery, clicks, bounces and unsubscribes reviewed after sending. Expected recipients: __________ Actual selected: __________ Approval / unresolved issue: __________ Results and next improvement: __________ Keep private account information out of this worksheet.